Website Design and Integrated Digital Marketing | e-outbox, LLC

DATA RESEARCH

e-outbox will research your targeted audience (see Data Collection – B to B only) and combine your existing collection of email contacts as well as acting as your broker with email list rental (see List Brokerage). We will:

Define accurately your customer profile
Develop a robust digital marketing strategy plan
De-dupe and verify your existing customers’ email addresses
Collect, de-dupe and qualify email addresses from new leads
Compile “home-grown” email records in a database
Contact reputable list rental companies
Tie in your email deployment with your social media
Generate detailed activity reports and analysis
Measure your campaigns’ impact on your website traffic
Develop a follow-up strategy via re-mail or social campaigns

These are the research parameters to consider when defining an integrated strategy:

Who are your customers – B2B, B2C, retail and/or non-profit
Where are they located – Local, statewide or nationwide
What are the sales and key incentive points
Does seasonality affect your sales traffic
Incentives – Special offer, discount or give-away
Tell a successful story with white papers and/or case studies
Does your business use an e-commerce

Identifying these parameters before using integrated digital marketing as a promotion tool for your business, will ensure the highest ROI. Defining these variables is the difference between succeeding and increasing your sales VS staying isolated and not growing your business’ scope and profitability.

OUR LATEST PROJECT

The Oak Street Inn, Brevard, NC

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