Branding equity is all about your business’ image and its perception. The key to a successful branding strategy is how accurately your business targets its intended audience, how it portrays its image and how it maintains its recognition and integrity throughout its intended markets.

When a corporate identity owns multiple sub-brands, each sub-brand needs to maintain strong symbolic ties to the parent brand, while establishing its own identity.

e-outbox will help you identify, organize and define your branding image, that your business is structured as a single versus a multi-brand identity, if it is a business to business versus a retail endeavor or if your targeted audience is local versus national.