Email marketing & social media strategies are truly effective when the initial research is being developed globally and applied consistently, while insuring the proper reference with your website and overall digital media exposure.
These are the parameters to apply for a defined email marketing research:
- Who are your customers – B to B, B to C, Consumers and/or non-profit
- Where are they located – Local, statewide or nationwide
- What are the sales and key incentive points
- Does seasonality affect your sales traffic
- Incentives – Special offer, discount or give-away
- Tell a successful story with white papers and/or case studies
- Does your business use an e-commerce
It is crucial to identify all these parameters before even thinking of using digital marketing as a promotion tool for your business. Defining these variables makes the difference between succeeding and increasing your sales VS staying isolated and not growing your business’ scope and profitability.