Data Research
e-outbox will research your targeted audience (see Data Collection – B to B only) and combine your existing collection of email contacts as well as acting as your broker with email list rental (see List Brokerage).
We will guide you in defining a successful email marketing strategy with the following processes:
- Define accurately your customer profile
- Develop a sound digital marketing strategy plan
- Create your email blast and/or e-newsletter masters
- Collect, de-dupe and qualify your existing and/or new email addresses
- Compile “home-grown” email records in a database
- Contact reputable list rental companies
- Provide you with content and graphics
- Tie in your email deployment with your social media
- Generate detailed activity reports and analysis
- Measure your campaigns’ impact on your website traffic
- Develop a follow-up strategy via re-mail or social campaigns
- We will also pay undivided attention to match your email marketing masters & social profiles with your website’s and corporate identity look & feel
Email marketing & social media strategies are truly effective when the initial research is being developed globally and applied consistently, while insuring the proper reference with your website and overall digital media exposure.
These are the parameters to apply for a defined email marketing research:
- Who are your customers – B to B, B to C, Consumers and/or non-profit
- Where are they located – Local, statewide or nationwide
- What are the sales and key incentive points
- Does seasonality affect your sales traffic
- Incentives – Special offer, discount or give-away
- Tell a successful story with white papers and/or case studies
- Does your business use an e-commerce
It is crucial to identify all these parameters before even thinking of using digital marketing as a promotion tool for your business. Defining these variables makes the difference between succeeding and increasing your sales VS staying isolated and not growing your business’ scope and profitability.
