e-outbox will research your targeted audience (see Data Collection – B to B only) and combine your existing collection of email contacts as well as acting as your broker with email list rental (see List Brokerage).
We will guide you in defining a successful email marketing strategy with the following processes:
Define accurately your customer profile
Develop a sound digital marketing strategy plan
Create your email blast and/or e-newsletter masters
Collect, de-dupe and qualify your existing and/or new email addresses
Compile “home-grown” email records in a database
Contact reputable list rental companies
Provide you with content and graphics
Tie in your email deployment with your social media
Generate detailed activity reports and analysis
Measure your campaigns’ impact on your website traffic
Develop a follow-up strategy via re-mail or social campaigns
We will also pay undivided attention to match your email marketing masters & social profiles with your website’s and corporate identity look & feel
Email marketing & social media strategies are truly effective when the initial research is being developed globally and applied consistently, while insuring the proper reference with your website and overall digital media exposure.
These are the parameters to apply for a defined email marketing research:
Who are your customers – B to B, B to C, Consumers and/or non-profit
Where are they located – Local, statewide or nationwide
What are the sales and key incentive points
Does seasonality affect your sales traffic
Incentives – Special offer, discount or give-away
Tell a successful story with white papers and/or case studies
Does your business use an e-commerce
It is crucial to identify all these parameters before even thinking of using digital marketing as a promotion tool for your business. Defining these variables makes the difference between succeeding and increasing your sales VS staying isolated and not growing your business’ scope and profitability.