Branding equity is all about your business’ image and therefore, its perception.
The key to a successful branding strategy is how accurately your product and/or services targets its intended audience, how it portrays your business image and how it maintains its recognition and integrity throughout its intended markets.
A fine balance between consistency and adaptability across all applications defines a successful branding equity.
When a corporate identity owns multiple sub-brands, each sub-brand needs to maintain strong symbolic ties to the parent brand, while establishing its own identity.
e-outbox will help you identify, organize and define your branding image, that your business is structured as a single versus a multi-brand identity, if it is a business to business versus a retail endeavor or if your targeted audience is local versus national.
WHERE DO WE START?
We educate ourselves about who you are, what is your mission, what do you sell or provide and to whom
We will also study closely your business’ history and heritage
We’ll analyze your competitors’ branding strategy in reference to proven successes and errors
If sub-brands are involved, a “pyramidal” structure will be developed to assess each sub-brand’s position in relation to each other and to the parent brand
WHAT WE WILL ACHIEVE
Defining a clear and unequivocal branding identity for your business
Establishing your product/services brand organizational chart
Providing positioning and creative guidelines
Helping you avoid duplication and internal competition between sub-brands
Developing a starting point for corporate ID design and applicable marketing strategies